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All four phone lines at the Ruths Chris Steakhouse in Ann Arbor, Michigan, lit up as the Saturday night dinner rush was dying down, and they have rarely stopped blinking since.General manager Buzz Goebel has Jim Harbaugh and his Michigan Wolverines 78-0 win over?Rutgers?to thank for that.The restaurant posted a promotion on its Facebook page saying all diners in the next week would be given a percentage discount equal to the margin of victory if the Wolverines won the game in New Jersey.At the last minute before publishing the ad this past Thursday, Goebel, whose grandfather was a captain on Michigans 1920 football team, decided to cap the discount at 50 percent to be safe.That turned out to be a good move.Michigans offense raced past 50 points in the third quarter on its way to the 78-point win -- the programs biggest blowout victory in more than 75 years.The Facebook ad went viral as the game wound down, and Goebels staff has been working hard ever since.We were completely full through Thursday by 9 oclock this morning, Goebel said. Im thinking, well I guess Im not getting my day off [Sunday]. Im thinking this might not be what we were expecting.He said every reservation slot this week has been booked and he had to turn away a line outside the door when the restaurant opened at 4 p.m. Sunday. Extra wait staff and other employees have been called in from a nearby location of the chain in Grand Rapids to help deal with the rush.While the promotion will be great for Ann Arbor-area carnivores (a typical meal for two at a Ruths Chris location can easily top $100), Goebel said because alcohol was excluded in the promotion he thinks theyll still make money off the deal. The location pulls in $100,000 to $175,000 weekly, and Goebel said he expects theyll exceed those numbers this week.I love this, Goebel said. Its kind of scary, but you cant buy this kind of advertising. If we execute perfectly, were in good shape. Custom Nike Baseball Jerseys China . -- Al Jefferson found a groove just in time for the Charlotte Bobcats. 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This story appears in ESPN The Magazines College Football Preview issue. Subscribe today!The link to the new Steve Gleason documentary sat in my email for three days before I opened it. People told me Id love it. The reviews of the film, which won acclaim at Sundance and is now in wider release, are uniformly positive and talk about the spirit of life and hope laced through his journey. That didnt matter much. I didnt want to watch someone die of ALS in front of my eyes. I know Steve and his wife, Michel, a little, spending time with them for a story, and even that brief interaction showed me enough of their struggles to know that there wouldnt be some Hollywood ending.The movie follows five years of Steves life as he goes from a vibrant football folk hero for the New Orleans Saints to a man trapped in a wheelchair, unable to speak or move. After seeing his struggle up close - not only the valiant bits that raise awareness, but the awkward fights with his stressed-out wife and his son gently pushing his limp head back into place - I thought I knew what the movie would be about and how it would make me feel.Then I watched Gleason. I was wrong.The film opens with Steve starting to record video journals for his still unborn son, Rivers, that would teach him about love and about taking chances, about being his own person and building a campfire: things a boy needs to learn from his father if he wants to grow into a good man. Soon the cameras are around Steve all the time, as he gets his diagnosis of ALS and then starts to lose things. We see Michel see him try to swim and struggle, crying at the sight of the strong man she married actually beginning his slide toward nothing. His dad takes him to a faith healer and Steve gets down in his football stance, like hes covering a kickoff, with his hand up in the air. He takes four steps and hits the ground hard and sliding, like a big bull thats been shot. In the crowd, Michel fumes at Steves dad for making him do this to himself. Later we see Steve speaking some of his last words before ALS traps him in a silent body, in one of the purest moments of desperation and despair ever recorded on fillm.ddddddddddddThe arc is sophisticated and layered, its central thesis revolving around the things passed down from father to son, moving through generations. We see Steve try to make peace with his own father while attempting to give as much of himself as he can to Rivers. We see Steve and Michel argue. We see Steve struggle with the same things as many healthy people, just in an extreme way: He wants to work on his foundation because it makes him feel good to be helping, gives him a purpose, while Michel thinks hes not spending enough time with her and with his video journals for Rivers. That conflict drives the second half of the movie.If reality television is the worst of the American impulse to film, and a window into the very worst of what the human animal is capable of being, then this movie and its hours of personal footage is a window into the best. It is one of the finest documentaries that Ive ever seen, period. Go see it for the first time and just cry and feel empty and like theres no point in even dreaming because life crushes all of us eventually, and then go see it again so that the hope and the victory emerge from all those ashes. Its the visual version of the Dylan Thomas poem.Everyone faces the challenges confronting Steve, only most of us deal with them slowly over seven or eight decades. All of the business of life hit him at once, and in his sped-up horror, there are powerful messages. Im writing this in my kitchen, and my wife is outside drinking coffee on our porch, and thats where I should be, not doing a job but living my life and making sure I understand what matters and what doesnt while I still can. Those are the things youll think in the hours after Gleason ends. Its a movie that seems, in its first scenes, to be about watching up close as a man dies, but it turns out to be the opposite. We watch as Steve Gleason rages against the dying of the light, and when its over, we realize that continuing to fight in the face of certain defeat is at the heart of what it means to live. ' ' '